“Digital Producer.” It’s hardly a new role, however, if you’ve looked on LinkedIn jobs or other job platforms recently, a lot of places seem to be looking to fill these positions. Producer roles are typically known in the creative industry, particularly for TV and film, where a producer guides projects to completion. With the rise in digital in the last decade and the recent uptake of digital for a majority of businesses (thanks to the pandemic), the demand for digital products and projects has increased and thus increased the demand for digital producers.
In more traditional applications, producers are responsible for liaising with external partners such as film crew, talent and art directors, overseeing budgets and coordinating post-production work. In the digital sector, this role has evolved and demands more experience in the actual creative process. So what does a digital producer do and what does their day-to-day look like?
What is a digital producer and what are their responsibilities?
A digital producer coordinates, supervises and plans projects across a range of brand campaigns, creative campaigns, website applications and digital marketing projects from the research phase all the way through to design and delivery.
Digital producers typically work with internal, external and freelance resources to develop solutions for clients, manage production of digital projects, and facilitate workflow and output.
A digital producer is responsible for managing the end-to-end production of digital projects that could include, but not limited to, campaign landing pages, website builds, digital marketing solutions, web and native apps and more. Other responsibilities of digital producers include, but are not limited to:
- Defining, scoping and estimating projects
- Preparing project documentation, including project timelines and progress reports
- Manage projects to completion
- Schedule resources and workflow, overseeing testing and quality assurance
- Ensuring deadlines and timelines are met
- Able to manage multiple projects and deadlines simultaneously
Day-to-day of a Digital Producer:
As with any job in the digital industry, the structure of a day will change from one day to the next. Although each day looks slightly different, there are a few time management techniques that are used by many digital producers to ensure the delivery of projects is as smooth as possible.
It’s always a good idea to start the day by checking your emails in case any urgent client requests have come through.
Define priorities for the day
As a digital producer, it’s likely you’ll have a lot of projects going on at once. Take 5 to 10 mins each morning to look at your calendar, resourcing and projects to determine what needs to be done first, what can be scheduled, what can be delegated and what does not need to be done today.
Check in on all projects
This one seems obvious, but it’s a good idea to check in on all your projects that you’re working on. Is the project on track? Are you waiting on the client to approve something?
From here there are a number of different paths to how your day might look. You might be writing a proposal for a new client, liaising with internal team members to finish a pitch, following up a client on outstanding work or planning the next steps for a project. Everyday looks different and what makes being a digital producer so exciting.
By Samantha Coates, Digital Producer at GrowthOps Digital.
GrowthOps Digital is a full-service digital agency that offers end to end digital marketing services such as Google Ads, Social Media, Partnership Marketing, and more. Speak to us about your growth needs today.