Griffith University – Smartphone Privacy

Understanding the privacy concerns that Australians may have while using their smartphones

Challenge

Griffith University was keen on understanding the privacy concerns that Australians may have while using their smartphones. To achieve this, they used GrowthOps’ in-house panel to speak to an audience of 380 Australians, all of whom are smartphone users.

Idea

The target audience was presented a 10-minute long survey consisting of detailed questions that helped Griffith University in understanding a variety of metrics, including:

– Likelihood of target audience reading permissions required by an app before installing it on their smartphones
– Whether granting permissions for apps to access personal information is subjective to the type of app it is
– Number of apps installed
– Type of apps installed
– Likelihood of target audience agreeing with a variety of statements i.e. whether apps treat personal information in a competent manner, whether apps tailor their content as per user preferences, how concerning it is installing uncommon smartphone apps, etc.

Outcome

GrowthOps was able to deliver the target audience to Griffith University’s survey within 7 days and allowed them draw meaningful insights from their research piece. With access to 100,000 survey panelists, the GrowthOps’ panel stands as one of the largest and the oldest in Australia, partnering with only the best panel partners to ensure clients receive the highest quality survey responses to ensuredata reliability, so clients can confidently use their research data to drive growth.

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