Brand Strategy

Brand Strategy

Brand Strategy

At GrowthOps, we’re experts in knowing who you’re wanting to talk to, what you want to say, and the best way to say it. We take a strategic approach to effective communication, and use this to guide and inform our branding decisions. Brand projects receive input from marketing professionals, as well as brand experts, design strategists, digital strategists and production specialists, to ensure a truly holistic, end-to-end approach is taken from the outset.



Workshop & Strategy Development

We advocate the importance of using thorough engagement and strategy to guide and underpin the visual identity of any brand. Typical branding projects involve heavy stakeholder engagement, market and audience research, and stakeholder workshops. GrowthOps’ approach is inherently collaborative with client interaction and involvement throughout the process.


Core & Visual Identity Design

We will prepare a complete concept for the core brand and broader visual identity. Consistent with our collaborative approach, multiple designers will be involved in the preparation of the concept with input from marketing professionals and oversight from our Creative Director. We will then work closely with key stakeholders to refine the concept.


Implementation & Rollout

Upon approval of the visual identity, we will develop the suite of assets required to bring the brand to life. These are just rough guesses of what’s needed, but we’ll work together with you to come up with a customised list of assets you need to bring the brand to life.


Brand Guide Development

We advocate the importance of a brand guide to inform and dictate the usage of the brand such that consistency and integrity is maintained over time. A brand guide is much more than just visual style — rather, it will form the internal guidelines for articulating the brand at every touchpoint.

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