Digital Strategy

Digital Strategy

Digital Strategy

To provide strategic recommendations we first get into the nitty gritty of understanding your business, market, audience and objectives. We have advised a range of public and private sector organisations on how to best use digital technologies and platforms to achieve their goals.

We break down business challenges and objectives to analyse your strengths and weaknesses before delivering informed recommendations to maximise opportunities. Successful strategy considers both the long and short-term needs of your business and those of your customers.

Services

01

Research

GrowthOps Digital have a dedicated research team that produce the data we need to deliver informed solutions. Whether it be qualitative or quantitative we have the tools and skills to deliver you excellent research findings. We even have our own research panel of over 100,000 Australian households.

02

Social Media

Social channels continue to show growth in user numbers and audience reach, demonstrating they’re still strong marketing outlets. They are also adapting to user trends so let us help you get the most out of your social media marketing. Whether it be a paid campaign, channel strategy or community management let us optimise your return on investment.

03

Paid Media

Your success online is directly proportional to how well you understand your target market. If you don’t know anything about your best customers, how can you acquire more like them? How can you expect to get referrals or understand what prospects will click if you’re just guessing? This is where we bring our data driven approach and experience of successful paid media campaigns to that table. Once we understand where your market “lives,” and the segments within it we start testing ad creative to see what gets their attention. Our test, learn and scale approach will provide ongoing optimisation to the strategic recommendations we provide.

04

SEO

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy. You will be familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition. Getting users familiar with your product through visits to your site or in app. One of the biggest channels to do that is through organic search traffic. Our SEO team focus on how we can improve your organic search visibility through Keyword Research, Content Creation, Technical Audits, Analytics & Reporting and Link Building.

05

CRO

We offer ongoing experimentation, user research, or analytics audits. We also offer stand-alone research projects that include user surveys, mouse-tracking analysis, and user testing. Research can help your internal team better understand what customers want, what problems they’re encountering, and how they’re using your site. A great first step is an analytics health check. You can’t run an effective experimentation program on bad data. Our approach is data driven and transparent.

06

Brand & Comms

Our approach to branding aims to support a narrative throughout your sales funnel that fuels customer attraction, increases engagement and evolves your company for the future. Key to good branding is a differentiation strategy to stand out from the noise and give people a reason to choose your business over others. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding, and indistinct in their communication. The language they use is vanilla, the product / service they offer like any other, and the marketing message is identical to that of their competition. If you visit websites of competing companies, you’ll find that most offer no meaningful differentiation. They say pretty much the same things. Most state their value proposition as if they were the only company doing what they’re doing – this is where we see a big opportunity and can help you stand out with informed branding and comms that sets you apart from the crowd.

Talk to us about
Digital Strategy

Natashia Issa

Group Account Director

Get in touch

Advertising
clients