Social & Content
At GrowthOps, we know it’s more than just the double-tap. Our team is dedicated to achieving your business goals, from generating quality leads, increasing ROI to downloading your app, we’re here to help you get the results that matter most.
Our approach to Social and Content focuses on understanding your business goals and how we can have the biggest impact in the most cost-efficient way. We don’t copy and paste. We run everything through a stringent test and learn process, optimising our content to get you the most bang for your buck.
Social & Content
Social Media Audit (Organic & Paid)
We analyse the current state of your social strategy and content, identifying what is currently working for you and what is not. We have developed a framework of over 170 touchpoints, across 23 categories. Each touchpoint is weighted based on performance, which enables us to quickly identify strengths and areas of improvement. The 23 categories cover areas such as engagement, amplification and advocacy, and we align this with set KPI’s to determine areas of focus. We also compare your brand against your major competitors to find areas for improvement and how you can stand out in a saturated market.
Strategy & Planning
Successful brands think, then do. Taking an informed and systematic approach to social media marketing and content creation is critical to long term success. As part of our marketing strategy we will:
- Define objectives & KPIs
- Align audience & messaging
- Creative alignment & distinctive asset assessment
- Define channel Mix
- Establish the user journey & targeting
- Define engagement tactics
- Establish measurement framework
We have dedicated creative and production teams to cater to your content needs. We work around you and your team’s specific needs. We offer:
- Articles / Blogs / EDMs
- Ad Building
Paid Social Media (Amplification & Optimisation)
Our approach to optimisation is centered around continuous improvement through test and learn principles. This approach allows us to build campaigns that build on both human insights and the machine learning algorithm of the bidding platforms used for advertising. Some of the paid social media marketing objectives we are particularly skilled at include:
- Lead Generation
- Brand Awareness
We can manage your social community for you or work with your customer service team to deliver high quality social interactions. From your Facebook inbox and Instagram direct message to comments on posts and adverts, we can cover communications where necessary.
Reporting & Insights
Reporting is more than a formality. It’s the rock on which our media decisions are built. We aim to make this our point of difference by providing seamless, insightful reporting that helps our clients grow. Our dashboard reports are geared towards providing actionable insights to improve performance. They offer real time data and are accessible 24/7. We supplement this with monthly reports that provide an in depth review of your social accounts against social KPIs, marketing objectives and business goals.
Social & Content
“Our results have continually improved month on month, and we are constantly refining the ways in which we reach our customer through these channels. In addition, the level of support and care invested into our account continues to exceed our expectations. The team is extremely knowledgeable in their respective areas and working with them has allowed our team to further develop our skills.”
“GrowthOps have been instrumental in helping us grow our business. We’ve had so many leads we’ve needed to reduce our ad spend to keep up.”
“I really appreciate everyone’s dedication to the account and the determination to go above and beyond to assist us and me in achieving not just marketing success but overall success for the business. I would particularly like to call out everyone’s efforts towards the lead generation activity for the very first Roll’d franchise information evening. An initiative we all conceptualised together and were able to see come to life not to mention with fantastic results.”