Social & Content

Social & Content

Social & Content

At GrowthOps, we know it’s more than just the double-tap. Our team is dedicated to achieving your business goals, from generating quality leads, increasing ROI to downloading your app, we’re here to help you get the results that matter most.

Our approach to Social and Content focuses on understanding your business goals and how we can have the biggest impact in the most cost-efficient way. We don’t copy and paste. We run everything through a stringent test and learn process, optimising our content to get you the most bang for your buck.

% Increase in ROI

For high street favourite Nine West

% Decrease in Cost Per Purchase

After implementation for Nine West

Social & Content
services

01

Social Media Audit (Organic & Paid)

We analyse the current state of your social strategy and content, identifying what is currently working for you and what is not. We have developed a framework of over 170 touchpoints, across 23 categories. Each touchpoint is weighted based on performance, which enables us to quickly identify strengths and areas of improvement. The 23 categories cover areas such as engagement, amplification and advocacy, and we align this with set KPI’s to determine areas of focus. We also compare your brand against your major competitors to find areas for improvement and how you can stand out in a saturated market. 

02

Strategy & Planning

Successful brands think, then do. Taking an informed and systematic approach to social media marketing and content creation is critical to long term success. As part of our marketing strategy we will:

  • Define objectives & KPIs
  • Align audience & messaging
  • Creative alignment & distinctive asset assessment
  • Define channel Mix
  • Establish the user journey & targeting
  • Define engagement tactics
  • Establish measurement framework 
03

Content Creation

We have dedicated creative and production teams to cater to your content needs. We work around you and your team’s specific needs. We offer:

  • Copywriting
  • Photography
  • Videography
  • Animation
  • Graphics
  • Articles / Blogs / EDMs
  • Ad Building
04

Paid Social Media (Amplification & Optimisation)

Our approach to optimisation is centered around continuous improvement through test and learn principles. This approach allows us to build campaigns that build on both human insights and the machine learning algorithm of the bidding platforms used for advertising. Some of the paid social media marketing objectives we are particularly skilled at include:

  • Lead Generation
  • Sales 
  • Brand Awareness
  • Engagement 
05

 Community Management

We can manage your social community for you or work with your customer service team to deliver high quality social interactions. From your Facebook inbox and Instagram direct message to comments on posts and adverts, we can cover communications where necessary. 

06

Reporting & Insights

Reporting is more than a formality. It’s the rock on which our media decisions are built. We aim to make this our point of difference by providing seamless, insightful reporting that helps our clients grow. Our dashboard reports are geared towards providing actionable insights to improve performance. They offer real time data and are accessible 24/7. We supplement this with monthly reports that provide an in depth review of your social accounts against social KPIs, marketing objectives and business goals.

Talk to us about
Social & Content

Natashia Issa

Group Account Director

Get in touch

Social & Content
clients